Category: Expert Corner
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The Financial Metrics That Actually Matter: A No-Nonsense Guide for Business Owners
As a fractional CFO, I see it all the time: business owners drowning in spreadsheets, tracking dozens of metrics, yet still struggling to make confident decisions. They’re measuring everything but focusing on nothing. Here’s the truth that transformed my most successful clients’ businesses: You don’t need to track every number—you need to track the right…
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Beyond ‘Working ON’ Your Business: Why Smart Leaders Work WITH Experts
For decades, business owners have heard the same advice: ‘Work on your business, not in it.’ While Michael Gerber’s E-Myth revolutionized how we think about business management, today’s reality demands an evolution of this concept. Picture two scenarios: In one, a business owner stays late again, drowning in spreadsheets, trying to master marketing analytics while…
McEntire Financial Services 